Product Marketer

PROPAGANDA is seeking a Product Marketer to lead messaging, positioning, and go-to-market strategy for clients and internal products. You’ll help launch products and communicate their value effectively to increase adoption and engagement.

Responsibilities

• Conduct market and user research to understand competitive landscape and inform positioning and GTM strategy
• Develop product positioning and messaging frameworks that resonate with key personas
• Create go-to-market plans and launch playbooks for each product launch
• Produce content, like demo videos, to showcase clear use cases
• Identify and track performance metrics to understand what’s working and continue iterating towards product-market fit
• Work with cross-functional teams to execute campaigns

Qualifications

1. 2+ years experience in product marketing, growth, or brand strategy
2. Strong writing and messaging skills with a bias toward clarity and outcomes
3. Comfortable owning positioning, launches, and campaigns end-to-end
4. Adaptable, self-motivated, and able to operate without layers of approval
   
   

Nice-to-haves

Experience in SaaS or B2C product marketing is a plus.

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